ADVERTISINGNew Faces, New Threats
Preseason Ticketing Campaign
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The Panthers preseason campaign is the organization’s first major ticketing push of the season, giving fans an affordable first look at the new roster. Built around the line “New Faces, New Threats,” the campaign focused on introducing the incoming rookie class and building excitement around the team’s next era.
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Created the selected visual direction for the 2025 preseason campaign and led execution across the full system. Developed rookie-focused matchup key visuals using helmet-off photography to introduce fans to the NFL’s newest faces.
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Extended the campaign across web, social, app placements, billboards, and in-stadium displays for the first preseason game.
Preseason Key Visuals
BEHIND THE DESIGN
With both preseason games scheduled as 7PM home kickoffs, the visual direction leaned into a darker, primetime atmosphere. The rookie class was split into offensive and defensive matchup variations, using helmet-off photography to introduce fans to the NFL’s newest faces and make the players more recognizable heading into the season. Oversized matchup typography helped push the feeling of a major event and reinforced preseason as a can’t-miss moment.
Full Asset Buildout
